![]() ![]() Still, there's little doubt Apple remains on the march into new markets, creating even more of a reason for developers to hitch their wagon to Apple.įor Apple, it's a Wintel-like cycle in which new Apple hardware drives the creation and purchase of new apps. Jobs even broke from his typically tight script to note: "We have several more extraordinary products in the pipeline for this year." That could be because a midlevel engineer celebrating a birthday left a prototype of an upcoming iPhone model in a bar on April 18, stealing the element of surprise. ![]() That included record sales of the iPhone, up 131 percent from the previous year. In the quarter ended March 31, the company blew past analysts estimates with sales growth of 49 percent, to $13.5 billion, while profits soared by 90 percent, to $3.07 billion. In the hope, really, of becoming another little planet orbiting Apple's sun - with the truly lucky ones landing a spot in the company's TV spots. They sign contracts agreeing to Apple's rigorous terms in the hope that users will buy their apps or view ads on them. More than 125,000 developers now work to make apps for Apple products. Forget Apple's 34,000 salaried employees. According to Apple, 500,000 iPads have already been sold, increasing the number of people who have access to a rich life, full of endless media and communication options, without ever leaving the Apple platform.Īpple's neatest trick is that this platform would expand even if Apple were sitting still (it's not). IPhone owners, who make up just 2.2 percent of total mobile-phone consumers worldwide, according to market research firm IDC, chug 64 percent of all mobile browsing minutes, says Net Applications, another research firm. IPhone users have downloaded 4 billion apps from Apple's App Store, and more than 10 billion songs, 33 million movies, and 250 million TV shows from iTunes. More than 85 million iPhones and iPod touches are in existence, up from zero in July 2007. What Apple has come to resemble is an endlessly expanding cosmos. Apple is not divine - though anyone who rode the stock from $3 to $247 since Jobs' 1997 return to the company might disagree. ![]()
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